2007-09-04

Summer is over.

I was at the Haunt on Sunday when it happened. With every Labour Day weekend comes that familiar dread that Summer is over. To this day - nearly a couple decades out of High School - I feel the need to run out and buy a pair of cords just before Labour Day.

So back at work today, I waited for that sign that school is back. I left my apartment and confronted a kid obstacle course. Not enough.

The bus was late and carried more than usual. But I got a seat, and traffic flowed. Not enough.

My boss is back from vacation. Obviously not enough.

In my mailbox are McDonald's coupons.

Bingo!

I have come to realise that McDonald's spits out coupons every September. It's as if They realise it's a new year, and a new time to instill new habits. They're good deals. Things like "Buy a thousand calories in food and we'll give you another 750 for free."

The coupon brochure is a marketing charm. A picture of a hand holding a Big Mac, with "$40 of coupons in the palm of your hand."

This of course reminds me of my Buddy from ago who had just immigrated from South Africa. A country that at the time did not have a McDonald's, but did have magazines with Big Mac ads.



He of course made his way early on to an outlet to have one of them there impressive Big Macs.

According to him, he opened the container and upon seeing its contents exclaimed, "What the fuck is this?" We never ate at McDonald's the whole time we hung out. I doubt he has to this day. For the Big Mac is not big.

He would appreciate these coupons. And the size of the hand holding the Big Mac. That guy's fingers are longer than some guys' dicks.

By the way, have you ever noticed how Ad Burgers at McDonald's always have lettuce leaves, yet they only serve shredded lettuce on the real thing?

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